VinTaTa Animation Studio was established by Vingroup in 2016, with an aim to "bringing laughter to children". After one year, the Studio now has 2 modern offices in Hanoi and Ho Chi Minh City, both of which are equipped with the latest hardware and software systems used in big film studios in the world. At the moment, VinTaTa has employed more than 100 prominent figures of Vietnam’s animation industry and completed several trial products.
Monta Monkey is not only the protagonist of all series made by VinTaTa, but also the mascot of the studio. Monta is created based on Delacour's langur – the rare and endemic animal species in Vietnam, known to depict typical positive characters of Vietnamese people: smart, good-natured, happy, agile, resourceful, and witty.
Monta is also chosen as Vingroup’s "brand ambassador" in tourism and entertainment segments. In addition to Vinpearl and Vinpearlland, Monta's image can also be found in products and services for children and family within Vingroup's diverse eco-system, including Vinschool, Vinmec, Vinmart, etc.